target audience- the audience that you want to reach out to.
message- What you want the audience to see, understand and interpret.
work ethic- How efficient you are in a work place, how fast and how well you work with people.
employability skills- How well you do to get employed to a company and what you do in an interview.
20/20 Rule- Every 20 minutes you look 20 feet away from the screen for 20 seconds.
Right-To-Know Laws- The legal principle that the individual has the right to know the chemicals to which they may be exposed in their daily living.
icon- A representative of a symbol of something.
vector-based graphics- The use of geometric curves and lines in a graphic work
specs/specifications of a project- Precisely what the director of the project must do.
dialog box (within an application)- A small screen that may contain info or commands
palette- a range of colors an artist may use.
Guidelines- A general rule, principle, or piece of advice. Benchmark, measurements, and guiding.
Extensions- To enlarge or prolong something; a continuation.
Contextual Menu- Shortcut or pop-up menu in graphic user interface (GUI) that appears when you right mouse click.
Clipping Mask- Take a several designs and with a rectangle, go to clipping mask and it becomes one.
Hue: The actual colors we see.
Primary colors: Red, Blue, Yellow. Cannot be created with the other colors.
Secondary colors: Colors made from 2 primary colors.
Tertiary colors: Colors made from 1 primary and 1 secondary.
Neutral colors: Anything with no real color. White, Gray, Black, and Brown.
Continuous Tone Image: Each color at any point in the image is reproduced as a single tone.
Resolution: Used for a pixel count in digital imaging.
File size: The actual amount of disk space consumed by a file measured in kilobytes (K) or megabytes (M)
Typography: Art expressed with characters.
Typeface: Type of type, a classification of type.
Serif: The small line on top of a character.
Body type: Type size
Display type: Headlines used to draw the reader's attention
Reverse type: White type on a colored background to stand out.
Point size: Standard measurement of type, 72 points per inch
Ligatures: Printing a character consisting of two or more joined letters.
Ampersand: the sign -> & meaning "and"
Small caps: Uppercase letters set to the same size as lowercase letters.
Lowercase: Small letters opposed to capital letters.
Uppercase: Capital letters, usually bigger than lowercase.
Flush left: Aligned to the left, standard.
Flush right: Aligned to the right of the page
Center: The word or sentence is in the middle or center of the page. Can be seen in poem formats or formal invitations or papers.
Justified: Aligned on the left and right.
Lining Numerals: All numerals are all the same height and the height of a capital letter.
Non-lining Numerals: Old style, numerals are smaller and slightly uneven as far as height.
Margins: The white space around your document.
Kerning: Adjusting the space in between individual characters.
Tracking: Allows you to adjust the space between characters as a whole sentence, paragraph, etc.
Concept: An idea; something forming in ones mind.
Final Product: the end result; how we decide how to ultimately communicate to our audience.
Thumbnail: Quick sketches to get your thoughts out of your mind and onto paper.
Initial Cap: Larger, decorative capital letters at the beginning of a text or paragraph.
