The Creative Process

*A series of steps repeated every time you design something is the creative process.

*Why do we need this process? 

1) To improve consistency.

2) Ability to time and plan your work.

3) Raise the quality of your work.

4) Communicate more effectively and in a little professional manner.

THE CREATIVE PROCESS

1. Research: The more you know, the easier the project will be! Get online, look at magazines, and any other research you can think of.
2. Brainstorm/ Inspiration: Striving to be unique and innovative while still following the current trends, ensuring a fresh and creative look. Is it going to be classy, retro, or modern? Are you going to use an artist's work?
3. Sketch: Create thumbnails to quickly record thoughts and ideas-placement, colors, typefaces, images.
4. Execute: Combine type and imagery into a well developed composition. Use design principles, visual organization, guidelines, different techniques and options. Don't try to force an idea.
5. Critique & Revise: Take a step back and look at the design, then have someone else look at it. Tweak the design if its not quite right. The design has to be agreeable to the audience, so use your friends' opinions!