Stationary Package

Stationary Package: the printed pieces that a company utilizes for communication purposes (letterhead, envelope, business cards, etc...)


*When establishing a business, it is important that all communications are well coordinated and that the message of the organization is presented consistently*


Basic stationary package includes:

• Business card
• Letterhead 
• Envelope

Business Card: When you hand someone your business card, they will form an immediate opinion about your company. It says something about your company--its mission, culture, and goals. 

-Everything from the COLORS, FONTS, the TEXTURE, SHADE, and GLOSS OF THE PAPER you print on says something about you.

Includes...

• Logo 
• Company name
• Employee name 
• Employee's title 
• Phone number 
• Email address 
• Company address 
• Web address 

*Visual hierarchy is very important!!*

Design tips:

• Must be 2" x 3.5" (fits in a wallet size)
• Margins about 1/4" (0.25) or 1/8" (0.125)
• Horizontal OR vertical orientation
• Check for accuracy
• Check for unity...continuity among other pieces

Letterhead- A printed piece of paper used to send letters, memos, etc.

• Generic to the company
• Make sure there is plenty of blank space for actual text! 2/3 to 3/4 of it~ (A watermark is okay to include in a large size)

Typically includes...

• logo BIG AND PROMINENT!
• company name
• company address
• phone number
• fax number
• web address

Design tips:

• In the United States, it must be 8.5 x 11
• Must be vertical/portrait orientation
• Must leave room to write the letter, memo, etc. Big empty space in the middle!
• Check for accuracy
• Check for unity...continuity among other pieces

Envelope- The packaging that contains the letter/form when being mailed

• Standard #10 envelope 
• Expensive to print all the way to the edges of an envelope

Typically includes...

• logo
• company name
• company address

Design Tips:

• Must be 9.5" x 4.125"
• Horizontal or vertical orientation
• Must leave room for recipient's address and stamp
• Check for accuracy
• Check for unity and continuity among other pieces